Brand strategy is a big field with many different parts and pieces – I can help you navigate the field.
Research and insights
Building a strong brand starts with a deep understanding of the perceptions and drivers surrounding your business. Through audience research, stakeholder understanding, and competitive analysis, we will discover real insights that drive and inspire your brand.
Brand building blocks
Do you need to identify your audience? Create a strategic brand positioning? Organize what you offer through a brand or naming architecture? Define your voice and messaging? Whatever your brand needs, we will build it together.
Brands live in the real world, not on pages or slides. Together, we can develop tools and tactics such as marketing plans, pitch decks and training materials that bring your brand to life.
Does your brand need a logo? A website? Great packaging? If so, I work with some amazing partners and will set you up for success with the best crew for the job.