About Caren

Hi! I’m Caren, a brand and marketing strategist with over 15 years of experience building brands both on the agency side and in-house.

Simply put, I love brands.

Some of my favorite projects have been leading strategy engagements with brands such as Google, One Medical, The North Face and Disney as well as lots of startup companies – anywhere from 2 to 100+ people. And I love sharing both my passion and expertise with brands big and small, old and new, helping channel their own passion into real growth.

Prior to working independently, I was a Director of Strategy at Interbrand, the world’s largest brand consultancy and also worked in-house at both Procter & Gamble and Nestle in Brand Management. San Francisco is where I’ve called home for the last 10 years, although I am originally from Texas where I earned an MBA from the University of Texas at Austin.

When I’m not strategizing about brands, you’ll find me volunteering with the four-legged type, both as a puppy raiser for Guide Dogs for the Blind and with the San Francisco SPCA in the Animal Assisted Therapy Program.

When we work together, you’ll get:

Best-in-class experience

Working with some of most influential brands in the world, I have a deep database of brand experience to share.

Flexible partnership

Whether it’s joining your team on a regular basis or simply as-needed, my flexible style will quickly unite us as a team.

Brand education

In addition to the work itself, I make sure to help people understand how a brand “works” and how to use it successfully.

Data-backed ideas

I ensure that all of my work is rooted in a purposeful blend of data and insights.